Visual identity is the set of formal elements that visually represents, and in a systematic way, a name, idea, product, company, institution or service. This set of elements is usually based on the logo, a visual symbol that is complemented by color codes, typography, graphics, characters, personalities and other components that reinforce the concept to be communicated through this image, such as the Slogan or Tag lines, which fulfill this role. In short, Visual Identity is the expanded image of the brand.